MEDIA RELEASE: CRUST PIZZAS

Crust

Media Release: Pitcher Partners helps Crust Gourmet Pizza Bars transition to listed market

23 August 2012

For further information please contact: Karin Krueger, KDK Media, (02) 9979 3718 or 0419 991 267 or Melanie Kent, Marketing Director, Pitcher Partners (03) 8610 5605

Pitcher Partners director of Mergers and Acquisitions Rohan Filer said the firm provided strategic M&A advice leading to the sale of Crust Gourmet Pizza Bars to retail food brand manager and franchisor Retail Food Group as announced to the ASX today.

Mr Filer said this is yet another example of an entrepreneurial client transitioning from the private sphere to the listed environment.

He said Pitcher Partners will continue to work closely with the owners of Crust following today’s announcement.

“Transactions of this nature provide access to growth capital for expanding businesses. The transaction provided an opportunity for Crust to continue its extraordinary rate of growth under the auspices of the broader Retail Food Group."

“This is a great example of entrepreneurs leveraging an excellent idea though hard work and persistence to build a valuable business."

“In what is a very difficult market, this transaction once again demonstrates that quality businesses with quality management are highly sought after,” Mr Filer said.