Reporting and Performance
Through widely available reporting tools, the most successful businesses (online and offline) understand what defines success and continually assess their performance.
Your digital reporting should be developed and customised based on your business objectives. It should consider the metrics which influence the success in meeting those goals. You should regularly review your performance reports and base your future activities on that data. The reports should be easy to understand and readily available at any time.
This reporting should help your business understand your success or progress towards it, whilst ensuring that smart strategic decisions are made on an ongoing basis. As with any strategy; it should be abandoned, adapted or continued based on its success.