What is financial performance?
Do you know what your breakeven level is?
Do you know what profit you have made each day as you close out your cash register?
Do you understand the seasonality of your revenue?
Does your business enable you to sleep well at night?
Financial performance is about understanding the numbers that comprise your business and then recognising what is happening and knowing how to influence the results that are being achieved.
Once you understand your numbers you can begin to identify areas to improve your efficiency whilst building effectiveness and client value.