What is a business plan?


Your Business Plan is simply your roadmap to success. It can come in many forms and yes, it can even be on the back of a napkin or on one page.

The form is not as important as the thought and discussions that went into preparing the plan. Your business plan is your map of your chosen market, how you intend to compete effectively in your chosen market and how you intend to leave your competitors behind you.  Your business plan allows you to always focus on what is important, not to be distracted, to communicate succinctly with everyone involved in your business and to drive the success of your business.

In today’s highly competitive market, your ability to think and act strategically will determine the success of your business.  Your business plan is critical to help you do this.